I wouldn’t say that’s contrarianism. I’ve heard criticism for Jerry Seinfeld’s comedy since at least 2004, calling out observation comics as a whole was trending at the time of his show even. Larry David made that show great, and some of the cast played their roles really well, Jerry Seinfeld wasn’t one of them for me and seemingly a lot of people.
Only Denuvo has reported that it’s better for sales, the rest of us don’t have data on that and I’m not trusting the wolf with Hen House design