

Making an OS easy to use in everyday life is the key to mass adoption. If the EU wants to get away from Microsoft’s garden, that means advertising valid options to people who aren’t attuned to Linux.
Money isn’t the issue for SteamOS, it is awareness and making it available as an pre-installed option on consumer PCs. The EU could create standardized pamphlets about Fedora, Red Hat, and SteamOS, mandating stores to present that digestable information to consumers so that they know what flavor is best for their usecase.
There IS reason for preinstallation, there are many people out there who lack the passion to research Linux, and would gravitate towards the familiar - Steam, in the case of gamers. The point is to make a switch away from Windows as unproblematic for as many people as possible. Also, Valve is developing a desktop version of Arch SteamOS.