This in my opinion is one of the valid use cases of a blockchain/NFTs: they provide provable ownership of digital goods. This means that if implemented, in the future we could actually own games music movies ebooks etc. The only remaining step would be a decentralized torrent-like system that allows the users to download the licensed content that they own via their nft.
One big “advantage” (for the companies) of NFTs is that the emitter can take a commission or fee every time the NFT is sold. This can kind of alleviate their fears of people buying from each other instead of buying a new copy. I think that’s a fair middle ground for owning a fully digital copy, between physical copy that companies don’t want and digital copy that consumers don’t want.