Every now and again they’re completely blatant about mocking that portion of their base.

You’re weird. I’m weird. We both know that weird is where it’s at, and the worst thing either of us could aspire to be is “normal”.

This strategy is about rattling folks whose identity is still external rather than internal. Introspection surrounding the idea of “weirdness” is the goal.

The expectation to conform to a set of principles foisted upon you by superiors is the idea that we’re fighting against. The people who support that way of thinking want wealth consolidation, conformity, and all others in cages. Weird is a dang battle cry in the face of something so oppressively ordinary.