Are they insane? I already have a free tester – the device I want to use the cable on. I would pay maybe $15 for this, but perhaps I am not part of the target market

Good, let’s all make sure it stays right where it is

I think the average Joe doesn’t really understand or care about the security risk of such a feature, because they assume that there are competent people at the company who have considered the security risk and took sufficient steps to address it. It’s not by accident that there’s a meme about some guy having a smart fridge and watch and everything, and his friend the IT expert, who doesn’t have a single piece of smart tech and keeps a gun in the kitchen in case the toaster makes a wrong move…