Apple Maps paid search ads under consideration in monetization push
appleinsider.com
Apple is once again considering adding advertising to Apple Maps, a move that could help bump up its growing Services revenue even more.
  • ArbiterXero@lemmy.worldEnglish
    212·
    2 years ago

    Apple actually integrates several “anti tracking” technologies into their maps, so it IS an improvement in theory.

    • IllNess@infosec.pubEnglish
      6·
      2 years ago

      Looks like we are both skeptical about those technologies. “All you have to do is turn off locations… on a maps app… that’s privacy!”

      • ArbiterXero@lemmy.worldEnglish
        5·
        2 years ago

        Well apparently they ask for directions to your destination and 5 random others so that it’s not trackable server side.

        I haven’t investigated myself and that’s not entirely fool proof, but it’s leagues better than Google for privacy.

        • IllNess@infosec.pubEnglish
          5·
          2 years ago

          It is. That’s actually really cool.

          But if they do start including ads, why would advertisers use a less effective and accurate platform than Google Maps?

          Either they change or their ad placements are cheaper.

          If they aren’t maximizing profits then why put ads at all? It’s not like they are losing profits.

          • ArbiterXero@lemmy.worldEnglish
            3·
            2 years ago

            Why put ads on a new venue that may reach users that don’t use Google maps?

            Even if that ad is less effective, it’s still going to have some effectiveness