Snowflakes. Groomers. Cucks.
For years the MAGA movement has approached politics the way a bully would approach a schoolyard, sparring with labels so nasty, they seemed expressly chosen to appeal to the kind of people who stuffed nerds in lockers in sixth grade. And for years Democrats, abiding by the mantra to go high, not low, have responded by trying to be the adults in the room: defending themselves with facts, with context, with earnest explanations that nobody remembers (if they defend themselves at all).
The problem is that taking the high road only works if politics is a sport played mainly by people who act like grown-ups, which it is not. And also: Facts and context don’t make for particularly sticky messaging.
Enter: Weird.
Over the past two weeks, as “Brat” and coconut memes have taken over the internet and Kamala Harris inches closer to Donald Trump in the polls, the Democrats have finally gone low, deploying a bit of verbal jujitsu so delightfully petty it might just work.
It’s not just one or the other.
You can’t ignore it, you can’t pick it apart and expect people to listen. Even if they listen, now you’re spending all your time explaining.
What you is dismiss them quickly and broadly, then talk about what you would do.
They won’t waste time trying to talk policy, so they’re reduced to making the same insults and getting the same dismissals.
It makes them look “weak” and the more they fight back the crazier shit they have to make up. It’s a feedback loop.
Biden tried to do it, he just couldn’t string together enough words. Kamala can, but it’s not some master strategy, just the common sense response to the situation
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