Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla’s electric vehicles. Coming on the heels of a large financial miss, it’s just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla’s lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK’s top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

  • tiredofsametab@fedia.io
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    1 hour ago

    I thought the Powerball and may even some solar stuff they were doing would suit our needs. The last few years quickly removed any such notion from my mind; not touching anything tied to that nazi manbaby

  • OutlierBlue@lemmy.ca
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    2 hours ago

    Europeans don’t want to drive a Swasticar? Why? Did something happen to make them dislike Nazis for some reason?

  • ShotDonkey@lemmy.world
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    4 hours ago

    Well for obvious reasons. But also bcs their product is crap quality. My neighbour keeps on pouring grand after grand for stupid repairs into his model S

    • Jericho_Kane@lemmy.org
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      3 hours ago

      That can’t be, teslas never break and don’t need maintenance. Many people said it, smart people

  • Venetas@discuss.tchncs.de
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    5 hours ago

    I’m not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I’m going to tell everyone that he’s a cunt with 30 stickers plastered all over the useless rear window

    • SouthEndSunset@lemm.ee
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      4 hours ago

      Fair point. I won’t judge Tesla drivers. I’ll judge Tesla drivers that don’t have a load of stickers on their car.

    • Bezier@suppo.fi
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      4 hours ago

      I remember headlines of people burning their Nikes when they learned the company was woke or something. Burn your car mate, that’ll show them for sure!

  • Maeve@kbin.earth
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    6 hours ago

    May every business that brings this man profit tank until he learns some empathy.

  • rottingleaf@lemmy.world
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    9 hours ago

    Doing a from-heart-to-sun salute tends to hurt sales in UK and Germany, who woulda thought. The stereotype about French is that they don’t care and might even like it, but maybe this is also about build and design quality.

    • bzah@discuss.tchncs.de
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      2 hours ago

      You may want to read the text before commenting nonsense, the French are not pleased either.

      | Sales are crashing in France, Germany, and the UK […] In France, sales of new Teslas fell by 63 percent

      I don’t see what justify your attack, it seems unnecessary to attack people based on their nationality. Yes, we do have a far-right issue in France, but it’s pretty much the same as everywhere else in Europe and there is still a resisting left here, not all hope is lost. Also, regarding your comment below, the white flag stereotype for France comes from 2003, when the US and allies invaded and destroyed Irak, but for once France stood against the US imperialism.___

      • rottingleaf@lemmy.world
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        1 hour ago

        It’s a joke, it’s supposed to be grotesque. Grotesque is usually different from adequate to reality.

        That’s first, second, my comment does incorporate the fact that the French are not pleased either. You may want to improve your skills of processing two-sentence comments.

        Oops, this one is four sentences, I guess it’s going to hurt.

        • Miaou@jlai.lu
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          51 minutes ago

          Ah, the historically inaccurate, war criminal powered (Bush), meme. I forgot it included also a taste for the Vichy regime.

          Strange to mention that and ignore Germany, the country that, you know, back then and now, has always been way more on the right than France.

          “Punish France, ignore Germany” is still the current policy.

  • humanspiral@lemmy.ca
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    14 hours ago

    Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA… AMA

      • humanspiral@lemmy.ca
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        55 minutes ago

        ADL supporting Musk’s salute, made US media/Zionist CNBC anyway ignore it. Germany doing the projection stunt on Tesla factory had more EU coverage. Social media, even reddit, is just starting to censor Musk anger now. Though, old people who casually think what mainstream media tells them, would go “media told us that ADL said he never did it, and they would never profit from anti semitism”

        • futatorius@lemm.ee
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          4 hours ago

          I’m still friends with my ex, who’s American (as I am), but it’s far from a distant memory for her. 90% of her extended family on her mother’s side died in Auschwitz. Nearly as many on her father’s side were murdered too,

          • Miaou@jlai.lu
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            48 minutes ago

            Unfortunately, for most Americans, WW2 is more of a call of duty plot.

  • magnetosphere@fedia.io
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    16 hours ago

    Its investment in the Cybertruck is of no help in the region, as the steel-clad pickup truck is too large and heavy for use with a normal driver’s license and does not conform to road legality regulations.

    I was not aware of this. Further reasons to laugh at Musk are always welcome!

    • Miaou@jlai.lu
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      44 minutes ago

      Can’t wait to hear soldiers killing people in Ramstein driving these.

    • Squizzy@lemmy.world
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      15 hours ago

      Anyone driving anything close to a pickup here is a knob. Ford Rangers or Raptors are for men whos wives dress them.

      Hilux was acceptable but they are in the same boat now, you all look ridiculous.

      • RunawayFixer@lemmy.world
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        2 hours ago

        Pickups have their uses in Europe as well. Where I live, it seems like most pest controllers (rat catchers, an easy to clean open trunk is probably very nice) and land surveyors prefer them over other vehicles. They all use smaller sensible size pickups from Japanese brands though.

        I think I’ve spotted only 2 different modern USA oversized pickups in traffic. Both full black, never a speck of dirt on them, always tailgating someone. They are vastly outnumbered by the sensible pickups, but you just can’t miss spotting them in traffic.

        • Squizzy@lemmy.world
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          2 hours ago

          Yeah man I didnt mean to do that, mine dresses me too…or rather she would do a better job of it anyway

      • Sturgist@lemmy.ca
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        6 hours ago

        I’m a sole trader, Stone Mason, I make enough to buy a used vehicle, but not new. Know what I would love? A light duty truck, no crew cab road princess bullshit, two seats in front, maybe a single half door passenger side for putting stuff behind the seats, and a properly sized bed. There’s no such thing on the used market. There’s absolutely uses for small trucks for trades folk. Back in Canada I had an older Ford Ranger, from when they were a rebadged Mitsubishi B3200. I would step over my dying gran for something like that here in the UK. The new Rangers are a fucking joke, FWD, crew cab standard, and they’re the size of the old F-150s, completely unusable in the UK. I’m thinking about maybe importing a Japanese Kei Truck. There’s some larger ones that are smaller than an old Ranger, but big enough for what I need…and they look cool AF.

        • futatorius@lemm.ee
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          4 hours ago

          A family member’s a brickie. He ran an LDV Pilot for few years, until it died, and it was useful (piece of shit, but pretty reliable, and cheap to fix when it did break) while it lasted. But newer trucks and small vans aren’t nearly as suitable.

          • Sturgist@lemmy.ca
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            3 hours ago

            The Pilot was ugly as fuck, but from what I’ve heard they were basically indestructible to a certain point…then there was almost no reviving them. Been considering getting a decommissioned ambulance and changing my trading name to Dr. Stone…
            Ambulance is basically set up for a mobile shop, 240 and 110, loads of drawers and cupboards, tie-down points and either a fold down ramp or a hydraulic tailgate. Ambulance services are always refreshing their fleet, they get worked hard, but there’s a maintenance standard so even with 180k miles on the Odo they’re typically not running poorly. Idk…maybe I’m talking myself into it, maybe it’s actually a good idea.

      • Venetas@discuss.tchncs.de
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        6 hours ago

        Let’s see how big of a mouth you run when i pull up in my ranger plastered with punisher skulls you beta 😎😎 jkdon’tbullymepls

      • cynar@lemmy.world
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        14 hours ago

        They have there place, but they are in the same boat as vans etc. They are commercial vehicles, to do a job, not city runabouts to stroke egos.

        • Squizzy@lemmy.world
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          2 hours ago

          Yeah, get a van. The only people on site with these are lads with more money than work, mammy and daddy funded, or the developer who wouldnt see concrete dust land on it.

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            1 hour ago

            A van can’t deal with even remotely muddy grass. I lost count of how many vans I rescued, back when I had my pickup. They are also a lot less effective at dragging a horse trailer etc. Vans also (generally) don’t have back seats. If you’re also having to trek up and down the motorways, then the comfort of the ranger makes a big difference.

      • Echo Dot@feddit.uk
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        13 hours ago

        The only acceptable vehicle is a range rover, and even then it has to have mud on it.

    • Treczoks@lemmy.world
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      15 hours ago

      This metal blob goes against so many safety regulations in Europe, it is basically unfixable. And even then you would need a truckers licence to drive it, like the ones for big commercial trucks.

    • Echo Dot@feddit.uk
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      13 hours ago

      Yeah technically it’s a HGV, and you need an HGV license in order to be able to drive it.

      Although apparently the other problem is that it has red indicators, because in the US they don’t have separate lights for brakes and indicators they just flash the brake light.

      • phdepressed@sh.itjust.works
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        12 hours ago

        Most cars have yellow lights for indicators and red for brakes. Even for the US having red indicators is at least uncommon.

        • dubyakay@lemmy.ca
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          11 hours ago

          No it’s not. I see red turning indicators waaay more often than yellow ones.

          • phdepressed@sh.itjust.works
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            10 hours ago

            You live somewhere with a lot of trucks? Most cars and suvs have separate ones, i don’t remember the last time I saw a red indicator other than on a semi. I see a lot of people not bother to indicate but the yellow or orange is there.

            • dubyakay@lemmy.ca
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              10 hours ago

              Montreal but also lived in Toronto for four years. It’s red blinkers everywhere, annoying as heck.

              Not that many trucks, I guess. Are we talking about trucks only? I might be wrong then. Mostly crossover SUVs.

  • kurcatovium@lemm.ee
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    19 hours ago

    Gimme cheap, simple and reliable EV with guaranteed 200km range and I’m sold. I don’t need bazillion of cameras inside and out, I don’t need glass roof, I don’t need 200kW of ridiculous power I would never use, I don’t need always online maps for a subscription fee and I don’t need 20" infotainment, neither I need 3 zone AC with ventilated seats and ballsack massage device, etc. I just want a Dacia of EV market.

    • SlopppyEngineer@lemmy.world
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      18 hours ago

      Microlino, Fiat panda grande, Renault 5, Citroën Ami and others. The smaller and more affordable versions are getting there.

        • takeda@lemm.ee
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          10 hours ago

          There’s a lot more, but they don’t stand out. Look at cars that don’t have a radiator and if course a tailpipe.

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          15 hours ago

          You’ve probably seen a lot more electric vehicles than you realize. Almost every big manufacturer has them in their lineups at this point, just most of them are looking more and more conventional.

          Take a look at the Honda Prologue, the Toyota BZ4X, the Kia Niro EV6 or EV9, VW ID.4, Hyundai Ioniq line and Kona, Ford Mach E, Chevy Equinox EV or Blazer EV.

          There’s also EV versions the F150, Chevy Silverado, and Hummer. Supposedly RAM will have an EV truck soon, too.

          Granted there are fewer compact sizes than in European markets, but that’s true of all vehicles, regardless of powertrain

    • brucethemoose@lemmy.world
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      18 hours ago

      Coincidentlaly, throwing all this junk out makes EV’s significantly lighter. And theoretically cheaper.

      They kinda suffer from “the tyranny of the rocket equation” since so much of their mass is “fuel.” Make it lighter, and they need less battery for the same range, which means you need even less battery to carry that battery around, lighter motors, less chassis and suspension weight for that, which removes even more battery, and so on.

      This is not the case with combustion cars, where much of the engine’s mass is fixed and gasoline takes up little weight.

      • dan@upvote.au
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        16 hours ago

        Fully solid-state batteries are just around the corner - some Chinese models already have a semi-solid-state battery, MG are releasing one this year, companies like Toyota and Honda are working on it too. The current use case is to extend range (600+ miles / 1000+ kms) but they could also be used to get similar range as today’s cars with a much lighter battery.

        • thanksforallthefish@literature.cafe
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          2 hours ago

          Solid state is just around the corner in the same way fusion is. Toyota announced in 2010 they’d have it in prod by 2015, then 2018, then 2020, then 2025 then…"real soon now™ "

          The MG “may be a semi solid state”

          https://electrek.co/2024/12/16/new-semi-solid-state-battery-ev-launching-2025/

          Which is not quite the same thing.

          BYD and CATL who have a good track record of delivery are suggesting 2030

          TL;DR

          Don’t wait for solid state, the current battery tech is more than adequate for the majority of people. Holding off for something “perfect” that may never arrive when “good enough” is here diesn’t seem logical to me

      • Duamerthrax@lemmy.world
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        17 hours ago

        The Aptera coming out follows this principle. It’s the only EV that’s light enough that the onboard solar panels contribute a significant boost in range.

        • dbkblk@lemmy.world
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          16 hours ago

          Do you know where it’s at? It was supposed to come to US by 2022, and I’m wondering about Europe…

          • Duamerthrax@lemmy.world
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            15 hours ago

            It’s was getting shown off at CES. Plenty of videos on youtube.

            Europe would be a different beast regardless. It’s expensive to pay for safety testing in one place and those aren’t transferable. If you want one in Europe, you might be able to as a private importer maybe? There was one guy who tried that with a Cybertruck and got in trouble. I’m not a lawyer.

            • dbkblk@lemmy.world
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              7 hours ago

              That’s what I was wondering, thank you! I’m not confident that it will come to Europe and I unfortunately cannot afford to buy a car that won’t be commonly supported by garages!

      • kurcatovium@lemm.ee
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        4 hours ago

        Well, I mean a car where I can fit with my wife, two kids, bag of groceries and still drive uphill…

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          5 minutes ago

          I do that kind of trips with Spring. No problem. It has surprisingly big trunk for groceries and whatnot. If kids are above 3yo it’s all good.

          Obviously it’s not a highway monster but for every day trips we usually take this one.

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    17 hours ago

    Honestly people would have to be basically mad to buy tesla now, same with twitter etc.

    I sympathise with people who starlink is the only option but yeah I’d rather go without.

    • bitchkat@lemmy.world
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      15 hours ago

      I recently bought a camper van and was planning on getting starlink so I can work from the road (not full time). I guess I’ll have to make sure I’m not off the beaten path on work days and stick to Hotspot.

      • FabledAepitaph@lemmy.world
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        15 hours ago

        This is the way. I wish more people would accept what is quite literally only minor inconvenience in the name of starving these insane companies. We honestly have it so good in most of modern society, and some things are just totally optional imo.

        Thanks

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        15 hours ago

        Yeah sad thing is I can understand Starlink being the only option for some people, so yeah I wouldn’t blame you for using it.